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Unit of competency details

CHCPRP004 - Promote and represent the service (Release 1)

Summary

Usage recommendation:
Current
Mapping:
MappingNotesDate
Supersedes CHCORG620D - Promote and represent the serviceThis version was released in CHC Community Services Training Package release 2.0 and meets the requirements of the 2012 Standards for Training Packages. Significant changes to the elements and performance criteria. New evidence requirements for assessment, including volume and frequency. Significant change to knowledge evidence. 05/Aug/2015

Release Status:
Current
Releases:
ReleaseRelease date
1 1 (this release) 06/Aug/2015

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Unit of competency Assessment requirements

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Training packages that include this unit

Qualifications that include this unit

CodeSort Table listing Qualifications that include this unit by the Code columnTitleSort Table listing Qualifications that include this unit by the Title columnUsage RecommendationRelease
CHC81315 - Graduate Certificate in Career Development PracticeGraduate Certificate in Career Development PracticeCurrent1 
HLT46115 - Certificate IV in Indigenous Environmental HealthCertificate IV in Indigenous Environmental HealthCurrent1 
CHC52015 - Diploma of Community ServicesDiploma of Community ServicesSuperseded1-3 
HLT46015 - Certificate IV in Population HealthCertificate IV in Population HealthCurrent1 
CHC62015 - Advanced Diploma of Community Sector ManagementAdvanced Diploma of Community Sector ManagementCurrent1-2 
CHC81215 - Graduate Certificate in Statutory Child ProtectionGraduate Certificate in Statutory Child ProtectionCurrent1-2 
CHC41215 - Certificate IV in Career DevelopmentCertificate IV in Career DevelopmentCurrent1 
CHC52021 - Diploma of Community ServicesDiploma of Community ServicesCurrent1 
CHC44015 - Certificate IV in Coordination of volunteer programsCertificate IV in Coordination of volunteer programsCurrent1 
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Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080509 Public Relations  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080509 Public Relations  02/Nov/2015 
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Unit of competency

Modification History

Release 

Comments 

Release 1

This version was released in CHC Community Services Training Package release 2.0 and meets the requirements of the 2012 Standards for Training Packages.

Significant changes to the elements and performance criteria. New evidence requirements for assessment, including volume and frequency. Significant change to knowledge evidence.

Application

This unit describes the skills and knowledge required to promote and represent the organisation to the community, including developing responses to negative publicity and perception.

The unit applies to work in all industry sectors, and to individuals who work with significant autonomy, most likely in management roles.

The skills in this unit must be applied in accordance with Commonwealth and State/Territory legislation, Australian/New Zealand standards and industry codes of practice.

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements define the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element

1. Promote the service to the community

1.1 Identify, access and analyse information that informs promotional activities

1.2 Identify and target community stakeholders and their particular interests

1.3 Provide accurate and positive information to the community about the service

1.4 Facilitate opportunities for the community to view and contribute to the service

1.5 Target communications to areas where the profile needs raising or clarifying

1.6 Prepare and use community information materials and resources

1.7 Develop information campaigns to address particular issues

1.8 Encourage staff to participate in appropriate forums

2. Represent the service

2.1 Clearly and accurately communicate the philosophy, purpose, policies and procedures of the service within scope of own role

2.2 Promote the organisation consistently to external bodies that affect service operations, role and funding

2.3 Identify and use opportunities for promotion constructively

2.4 Respond to, and follow up questions and concerns about the service

2.5 Represent the service’s need for resources to appropriate forums and organisations

2.6 Represent the perspective and experience of the service to relevant forums and organisations

3. Respond to negative publicity and perceptions

3.1 Seek advice from stakeholders and supporters in the community

3.2 Nominate a spokesperson to represent the service

3.3 Ensure communications used do not exacerbate existing negative perceptions

3.4 Review organisation policies in light of issues raised

3.5 Analyse negative publicity and perceptions about the service and develop and implement a strategy to deal with these issues

Foundation Skills

The Foundation Skills describe those required skills (language, literacy, numeracy and employment skills) that are essential to performance.

Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.

Unit Mapping Information

No equivalent unit.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=5e0c25cc-3d9d-4b43-80d3-bd22cc4f1e53

 

Assessment requirements

Modification History

Release 

Comments 

Release 1

This version was released in CHC Community Services Training Package release 2.0 and meets the requirements of the 2012 Standards for Training Packages.

Significant changes to the elements and performance criteria. New evidence requirements for assessment, including volume and frequency. Significant change to knowledge evidence.

Performance Evidence

The candidate must show evidence of the ability to complete tasks outlined in elements and performance criteria of this unit, manage tasks and manage contingencies in the context of the job role. There must be evidence that the candidate has:

  • represented at least 1 community sector organisation and its philosophies, purpose and policies to the community through a range of methods, including at least 1 of each of the following:
  • written materials, publications or fact sheets
  • forums, workshops or presentations
  • developed strategies to address at least 2 examples of negative publicity or perception

Knowledge Evidence

The candidate must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit, manage the task and manage contingencies in the context of the work role. This includes knowledge of:

  • legal and ethical considerations for service promotion and representation, including:
  • copyright and intellectual property
  • privacy, confidentiality and disclosure
  • promotion and representation:
  • similarities and differences
  • when and how each are used
  • key stakeholders involved
  • professional networks in the area of work
  • industry structure and interrelationships between different organisations, both public and private
  • current issues, concerns and debates relevant to the area of work
  • key aspects of planning for community promotion and engagement:
  • setting objectives
  • profiling the community/stakeholders
  • identifying potential partnerships
  • developing consultation and communication strategies:
  • styles and types of communication and their suitability for different situations
  • different types of media
  • different levels of community involvement
  • strategies for representation of the service
  • techniques and considerations for developing written information resources
  • fundamental principles of public relations and issues management

Assessment Conditions

Skills must have been demonstrated in the workplace or in a simulated environment that reflects workplace conditions. The following conditions must be met for this unit:

  • use of suitable facilities, equipment and resources, including organisation information as basis for activities
  • modelling of industry operating conditions, including presence of situations that allow interactions with individuals and organisations

Assessors must satisfy the Standards for Registered Training Organisations (RTOs) 2015/AQTF mandatory competency requirements for assessors.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=5e0c25cc-3d9d-4b43-80d3-bd22cc4f1e53

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